Course Description

In the cultural economics part of the course the following topics will be focused on:

• Culture and Economics in general
• Culture’s economic value and the cultural industry
• The economy of cultural institutions and artists’ living conditions
• Cultural economics and cultural policy

In the marketing part of the course the following topics will be focused on:

• Cultural industry and marketing
• Marketing models and markets information
• Marketing and communications theory
• Positive effects of culture as a ‘product’ and consumer behaviour
• Segmentation and positioning
• Markets information

Students will receive training in analysing issues concerning economics and marketing in the field of culture from a critical standpoint.

Assessment Methods

Individual written examination. Graded mark.

Minor adjustments may occur during the academic year, subject to the decision of the Dean