Learning outcome

Students will:

• Develop ideas, review their work on ideas, and problem solving based on different themes, methods and approaches.
• Use and know how to apply the appropriate tools and methods when working with graphic design.
• Acquire knowledge of perception theory in visual communication.
• Acquire and develop their knowledge and understanding of the design process from assignment to finished product.
• Develop knowledge and understanding of how design principles are used for specific communication purposes and as a tool for development of visual identity.
• Acquire and develop theoretical knowledge, and also practical experience, of typographic techniques and principles.

Course Description

This course includes an introduction to visual communication aimed at disseminating a given message through objective-oriented graphic representation. Through working with materials and appropriate tools, students will seek basic experience with, and understanding of, the purpose of graphic design. In this connection, graphic design may involve anything from organising printed material to interaction-design, profiles/logos, brand marking and packaging. Course topics will be viewed in relation to the different needs of today’s society.

Teaching and Learning Methods

The various courses in the study programme have their own target areas and specific content and subject matter related to these. However, the target areas of one course may illuminate the target areas of another. Key topics may be discussed several times using different approaches, and the structure of the studies does not hinder an examination of topics that cross several areas.

Teaching will mainly take place in the classroom and in joint seminars with students from the college’s faculties in Bo and Porsgrunn. Teaching and learning methods are varied and include lectures, demonstrations, courses / seminars, field trips, workshop work, group work, problem solving and guidance and assessment.

Key areas of the course, including all the teaching and guidance, are mandatory and attendance will be registered. Attendance and participation, and responsibility for an active and creative learning environment, are important factors to ensure student outcomes for the course. There is a requirement of at least 80% attendance for all teaching and guidance.

Assessment Methods

A final grade will be given on a scale from A to F, where A is the highest and E the lowest passing grade.

Please refer to Telemark University College Examination Regulations for more information.

Minor adjustments may occur during the academic year, subject to the decision of the Dean