Course Description

Students will examine the following topics within the field of economy and budgeting:

• Introduction to economy and elementary accounting
• Financial management with an emphasis on budgeting
• Budgeting in the public sector with an emphasis on municipal administration
• Financial accounting in sports

Themes within the field of marketing:

• Marketing tasks
• Historical development
• Basic definitions and concepts
• Marketing management and strategic planning
• Buyer behaviour in the consumer and industrial markets (needs, wishes, requirements and demand)
• Segmentation, market analysis and prognoses
• Market strategies
• Product and brand name strategies
• Marketing of services and service quality
• Strategies for pricing, distribution and market communication

Assessment Methods

A 4-hour written individual examination in finance and budgeting which counts for 40%. A 4-hour written examination in marketing which counts for 60%. Students must receive passing marks in both examinations in order to receive a final pass grade for the course.

Minor adjustments may occur during the academic year, subject to the decision of the Dean