Marketing Communication 6048

Course Description

The course will focus on the following topics:

- Marketing communication

- Situation analysis and positioning

- Advertising and evaluation of advertising

- Sales promotion

- PR and personal sales

Assessment Methods

Written examination, 4 hours.

Minor adjustments may occur during the academic year, subject to the decision of the Dean

 

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  • Code:

    6048

  • ECTS:

    7.50

  • Expected working load:

    Ca. 203 hours

  • Level:

    Master

  • Language of instruction:

    Norwegian

  • Prerequisites:

    6002 Marketing

 

Publisert av / forfatter Bergit Grivi <Bergit.GriviSPAMFILTER@hit.no> - 06/12/2011