Course Description

The course will consider the following themes:

- Historical, cultural and political aspects of the Baltic and Nordic countries.

- Nordic and Baltic contributions to marketing theories.

- More generally, an analysis of the distribution system and marketing in this region, similarities and differences.

Many of the companies that operate in the Nordic-Baltic market are large international groups such as, IKEA, Nokia, Telia and Telenor. In addition to considering how international groups based in the Nordic-Baltic region market themselves, the course will also examine more closely how small and medium-sized companies operate in this market, both in relation to purchasing and marketing.

Assessment Methods

Portfolio assessment based on:

- Written project reports from groups in each country

- Oral presentation of the results from these national projects

- Work during the intensive period writing the joint-reports with an analysis of similarities and differences between the various countries.

Students must achieve passing marks in all parts of the assessment in order to obtain a passing mark for the course.

Minor adjustments may occur during the academic year, subject to the decision of the Dean