Learning outcome

After end of course the students should be able to explain tourist behaviour and analyze the tourist market potential in an area. They are also expected to have knowledge about how businesses and destinations market their products and what distributon- and marketing channels which are used.

The students should have skills making them able to carry out travel planning, elaborate market plans, swot-analyses and market research.

Course Description

Mainly the following topics will be taught in class:

• The working condition of tourism businesses
• Actions and behaviour
• Segmentations
• Market research
• Market planning
• Products and product planning in tourism
• Market communication in tourism
• Distribution in tourism
• Relation marketing
• Important trends

Assessment Methods

Portfolio assessment with an oral presentation (passed/not passed), one written term paper (40 %) and a final written examination, 4 hours (60 %). Students must have passing marks on all parts of the assessment. Graded marks on the term paper and the final written examination.

Minor adjustments may occur during the academic year, subject to the decision of the Dean