Learning outcome

After end of study the students should:

• have knowledge about the qualities and the leadership of different tourist destinations and the development of some of the destination characteristics until this day. Natural- and cultural heritage are important elements here.
• acquire knowledge about large city tourism as well as rural tourism
• know planning problems linked to development of tourist destinations
• understand the interaction between public and private actors
• understand the consequences of destination development for local communities
• have skills making them able to particiapete constructively in planning and development of destinations.

Course Description

Relevant topics may be:

• Place, place understanding and place development
• PLP (project leader process)
• Destination leadership
• Experiences
• Image/branding
• Short breaks/large city tourism
• Natural heritage tourism
• Cultural heritage tourism, niche tourism and sports tourism
• Factors of success
• Internet and marketing of destinations
• Entrepreneurship and planning

Teaching and Learning Methods

A three-hour class per week will be taught in the autumn semester. The classes will vary between traditional lectures, seminars, project work, exercise tasks, student presentations and written reports/hand ins.

Assessment Methods

Group task (individual task can be permitted) with presentation and hand in counts for 40 % of the final mark. The course will be terminated with a written individual examination, 4 hours (60 %). The hand in task must qualify for a pass mark in order to allow the student to take the final examination. Graded marks (A-F).

Minor adjustments may occur during the academic year, subject to the decision of the Dean