Learning outcome

The students will:

• acquire knowledge about eBusiness and use of social media by organizations and businesses.
• acquire theoretical understanding and skills in assessing how the eBusiness and social media can be integrated into an organization's business strategy

Course Description

• Strategy, finance and marketing
• eBusiness and social media as a key part of a company's business strategy
• Visibility and advertising, and promotions on the Internet
• Internet-based customer guidance, customer interaction, self-service and supplier collaboration
• Legal and ethical aspects of online activities and social media
• Standards and government requirements for the design and functionality of legitimate websites
• Privacy, information security and rule of law. Supply chain management in developing websites

Teaching and Learning Methods

4-5 hours of lectures, exercises and guidance per week.

Assessment Methods

A 4-hour written exam. A number of obligatory assignments submitted during the course must be approved before the student will be permitted to sit the exam.

Minor adjustments may occur during the academic year, subject to the decision of the Dean