Course Objectives

Students will gain knowledge of the principle aspects and methods of marketing. Examples from various lines of business will be presented and examined, and a basic understanding of marketing will be reached, so that students are able to participate in finding solutions to elementary practical marketing problems.

Course Description

Students will examine the following topics within the field of economy and budgeting:

• Introduction to economy and elementary accounting
• Financial management with an emphasis on budgeting
• Budgeting in the public sector with an emphasis on municipal administration
• Financial accounting in sports

Themes within the field of marketing:

• Marketing tasks
• Historical development
• Basic definitions and concepts
• Marketing management and strategic planning
• Buyer behaviour in the consumer and industrial markets (needs, wishes, requirements and demand)
• Segmentation, market analysis and prognoses
• Market strategies
• Product and brand name strategies
• Marketing of services and service quality
• Strategies for pricing, distribution and market communication

Learning Methods

Roughly 3 hours per week of lectures in the autumn semester (economy and budgeting). 3-4 hours of lectures per week during the autumn semester (marketing). Group assignments.

Assessment Methods

A 3-hour written individual examination in finance and budgeting which counts for 40%. A 4-hour written examination in marketing which counts for 60%. Students must receive passing marks in both examinations in order to receive a final pass grade for the course.

Minor adjustments may occur during the academic year, subject to the decision of the Dean