Course Objectives

Provide students with knowledge about and practice in defining and planning a commercial development project.

Course Description

• Project work with supervision in the following related topics: Business idea – concretisation and ‘acid test’ – How to get to know the market? – Networks, organisation and team building – Economic management and risk analysis – Establishing an enterprise – Report writing and presentation.

Learning Methods

Students will work in groups. Each group will be allocated a main supervisor. Each group will work together on developing a specific project idea. This may involve to further develop the work completed on 5013 Product Development or any other area of interest the group decide to focus on. Course requirements will ensure students make progress on their project throughout the academic year. Teaching will be given in introductory and related courses.

Assessment Methods

Writen mandatory assignment (counts 30%)

3 hours written exam (counts 70%)

A number of written assignment must be approved and receive passing marks in order to receive a final course grade.

Minor adjustments may occur during the academic year, subject to the decision of the Dean