Target Group and Admission Requirements

The study programme aims to provide training that will equip future middle and senior managers with the skills needed in companies concerned with international marketing and internationalisation. The study programme is suitable for those who wish to continue their studies abroad. Those who successfully complete the study programme will acquire at least 60 ECTS credits in total, and receive a diploma for this supplementary study programme in International Marketing Studies.
The admission requirement is a minimum of two years of higher education (120 ECTS credits). Of these, a minimum of 60 ECTS credits must be within the economics / management field. Applicants who have completed shorter university college studies (at least ECTS 30 credits in the field of economics / management), and who have long experience of marketing and international work may be given dispensation from this requirement.

Aim of the Programme

The study programme will provide students with knowledge in communication and important aspects of international marketing, and will actively focus on export companies.

Curriculum and structure

The study programme is intended for people who have completed 2 years of studies at university college or university. Candidates who successfully complete the study programme with at least 60 ECTS credits in total will receive a diploma in International Marketing Studies. The study programme may be included in a Bachelor’s degree according to adopted regulations. The study programme also qualifies successful candidates for admission to higher-level studies at university colleges and universities abroad.

Study trips with preparatory and follow up work comprise an important part of the study programme. Local excursions and study trips abroad will normally take place in the autumn semester. Students must pay some of the costs themselves.

The university college reserves the right to make amendments to the study programme.
Elective courses

The study programme offers suggestions for the choice of elective courses. Students may freely choose elective courses within the university college’s study programmes; students may also choose courses from study programmes at other university colleges. However, the study programme timetable and examination plan may restrict this choice. In some contexts, it will be important to make sure you choose the right elective courses with regard to gaining admission to other study programmes.

Teaching and Learning Methods

Varied teaching and learning methods will be used in the courses which are included in the study programme, including: lectures, seminars, group assignments, individual assignments and study trips. Traditional teaching methods may be supplemented by active use of e-mail, online learning and IT-based modelling tools.

Theory and Practical Training

The study programme has a theoretical basis, but emphasis will be given to using practical examples as far as possible in the teaching. In the last semester of the third year of study it will be possible to choose between several alternatives. Studies and practice in this semester may be carried out abroad.

Assessment Methods

Candidates’ knowledge will be evaluated in all the courses in the study programme. The university college will use a variety of assessment methods. The types of assessment used are explained in the individual course descriptions.

Minor adjustments may occur during the academic year, subject to the decision of the Dean