Introduction

The bachelor program in International Marketing is a study program that uses elements of the national plan for economic admininstrative education and combines them with special courses ensuring that candidates are prepared for jobs involving international contact. More and more employees in Norwegian companies have tasks that involve the use of languages ​​other than Norwegian and a need for insight into other cultures. Because of increased globalisation, this study is very relevant for the contemporary labour market, and will only continue to be more relevant in the future. The program is highly interdisciplinary and professionally oriented, and provides a background to continue with studies on the Master's level in Norway and abroad. The elective courses offered provide candidates with a solid foundation in many different fields relevant to future MA programs.

Target Group and Admission Requirements

This study program is aimed at students who wish to pursue an economic/administrative education with particular emphasis on international marketing. The study program is well suited for those who hope to acquire posts in enterprises working in the international marketplace. The program may also be integrated with other study programs in Norway and abroad.

Admission requirements consist of either the general admission requirements or prior experiential learning.

Aim of the Programme

A primary objective of the program is to provide an education that qualifies graduates for work in the field of economics and administration with particular emphasis on international relations. The study program offers students a solid understanding of economics, organization, language and marketing. Specialisation subjects will provide students with insight into marketing in international environments, and the basic requirements for international trade and intercultural understanding. The program will also qualify graduates for further study at home or abroad.

Learning outcome

Candidates from the Bachelor Program in International Marketing will have:

Knowledge

• of business, economics, methodology and administration subjects
• of research and development in this field
• of the most up-to-date theories and models in this field
• on how to keep updated and develop their knowledge

Skills

• to apply their knowledge to practical and theoretical issues in a conceptual framework that is relevant to the subject area
• to apply key theories and models
• to communicate with others about relevant issues

General competence

• to plan and implement projects, individually or groups
• awareness ethical issues within an organization and in the relationships between organizations

Curriculum and structure

The 3-year study program consists of 180 ECTS credits, which is divided into 30 ECTS credits per semester. Successful candidates will receive a Bachelor’s Degree in International Marketing.

The study program consists of courses that are normally of one semester’s duration and comprise 3-5 hours of teaching per week.

Excursions are an important part of the study programme. Local excursions and a study trip abroad in the spring semester in the first and second years normally offered. Students are expect to pay to take part in these excursions.

Language in the second year
The university college offers Business English as a language subject in the 2 academic year. There may be an opportunity for students to choose Spanish as the language course instead of English. Contact the university college for information.

Optional courses

The study program offers suggestions for the choice of optional courses. Students may, however, freely choose optional courses within the university college’s study programs. Candidates should be aware, however, that the timetable and examination plan may restrict their choice. In some contexts, it will be important to make sure you choose the right optional courses with regard to gaining admission to other study programs.

Internationalization

Within the program, it is possible to take 30 credits (one semester) at an educational institution outside Norway. There are agreements and funding for this; students should make themselves aware of these agreements. For more information:

http://www.hit.no/nor/HiT/AA-studere-ved-HiT/AA-studere-i-utlandet/Utveksling-fra-HiT/Hvor-kan-jeg-reise/HiTs-avtalepartnere

Teaching and Learning Methods

Varied teaching and learning methods will be used in the courses, including: lectures, project work, group assignments, individual assignments and study trips. Traditional teaching methods may be supplemented by active use of e-mail, online learning and databased model tools.

Theory and Practical Training

The study program has a theoretical basis, but emphasis will be given to using practical examples as far as possible in the teaching. In the last semester of the third year of study it will be possible to choose between several alternatives. Studies and practice in this semester may be carried out abroad.

Assessment Methods

Candidates’ knowledge of all the courses in the study program will be evaluated. The university college will use a variety of assessment methods. The types of assessment used are explained in the individual course descriptions.

Minor adjustments may occur during the academic year, subject to the decision of the Dean