Learning outcome

After completing the course the student should have the following learning outcomes in terms of knowledge, skills and expertise:

• New product development processes
• The importance of having a plan for the development of new products
• The significance of analyzing the needs of customers and the competitive situation before the development of new product solutions
• Retrieving information about customers and competitors and how to use this information in the development of successful new products
• Creative problem solving
• Innovation and development
• Organizing and working in projects.

Course Description

The main topics of the course:

• Market orientation
• New product development processes
• Monitoring of market situations and opportunity identification
• Identification of customer needs
• Product planning and specifications
• Concept generation
• Concept development
• Concept selection processes and criteria

Teaching and Learning Methods

4 hours of lecture and supervised group work per week during the spring semester
The students work in groups with real product development projects

Assessment Methods

• Assignment (project report with oral presentation), in groups
• Course work, five hand-ins and two oral presentations

Minor adjustments may occur during the academic year, subject to the decision of the Dean