Learning outcome

The students will:

• acquire knowledge about eBusiness and use of social media by organizations and businesses.
• acquire theoretical understanding and skills in assessing how the eBusiness and social media can be integrated into an organization's business strategy

Course Description

• Strategy, finance and marketing on the Internet.
• eBusiness and social media as a key part of a company's business strategy.
• Visibility and advertising, and promotions on the Internet.
• Standards and government requirements for the design and functionality of legitimate websites.
• Privacy, information security and rule of law.

Teaching and Learning Methods

3-4 hours of lectures per week.

Assessment Methods

• Written examination, 4 hours, graded mark
• Work requirements, a number of mandatory assignments that must be approved in order for the student to take the written examination

Minor adjustments may occur during the academic year, subject to the decision of the Dean