Course Objectives

The course will provide students with knowledge and skills in using tools and methods to develop new ideas and products based on the needs of customers and the market situation.

Course Description

The main topics of the course:

• Identification of customer needs and monitoring of market situations
• Product planning and specifications
• Concept generation and selection processes

Learning Methods

4-6 hours per week during the spring semester, lectures and guidance.
Students work in groups on specific product ideas, based on cases or their own ideas.

Assessment Methods

Portfolio assessment, which will consist of a course group assignment with submissions at various stages and presentations, and an individual oral examination.

Minor adjustments may occur during the academic year, subject to the decision of the Dean