Learning outcome

Through this course students gain general competence for understanding the terms structure, behavior and performance in a distribution channel. They'll get:

• insight into how behavior varies from channel to channel - through presentations by participants in selected distribution channels
• knowledge of basic concepts such as power, conflict
• skills in planning and carrying out varied tasks in a future position in an organization
• skills in obtaining relevant data on distribution channels
• skills in using data on a specific issue
• skills in presenting issues that are relevant to your topic

Course Description

• Structure, behavior and performance in distribution systems
• Framework for distribution activities: Working conditions - determinants
• Key concepts such as power and relationships within a distribution channel
• Distribution as part of a logistics system
• Relationships between channel and customers
• Competition from being competition between individual actors to be competition between vertically integrated systems
• International retail distribution channels integrated across borders
• Future development of distribution channels

Teaching and Learning Methods

3-4 hours of lecturing per week, including oral presentations by the students and guest lecturers

Assessment Methods

An obligatory submission (group assignment) with an oral presentation, which counts for 40% of the final grade, and an individual 3-hour final written examination which counts for 60% of the final grade. All course component assessments must receive passing grades.

Minor adjustments may occur during the academic year, subject to the decision of the Dean