Learning outcome

After completing the course the student should have the following learning outcomes in terms of knowledge, skills and expertise:

• New product development processes
• The importance of having a plan for the development of new products
• The significance of analyzing the needs of customers and the competitive situation before the development of new product solutions
• Retrieving information about customers and competitors and how to use this information in the development of successful new products
• Creative problem solving
• Innovation and development
• Organizing and working in projects.

Course Description

The main topics of the course:

• Market orientation
• New product development processes
• Identification of customer needs and monitoring of market situations
• Product planning and specifications
• Concept generation and selection processes

Assessment Methods

Portfolio assessment, which will consist of a course group assignment with submissions at various stages and presentations, and an individual oral examination.

Minor adjustments may occur during the academic year, subject to the decision of the Dean