Learning outcome

After this course the student will have

Knowledge
- of the field of Consumer Psychology, an interdisciplinary subject area that combines theories and research methods from Psychology, Economics, Sociology, Anthropology, Medicine, Marketing, and - more recently - Neuroscience

Skills
- insight and thorough understanding of why, when, where and how individuals and groups engage in consumption-oriented activities; instructional emphasis will be placed on the analysis and explanation of cognitive, attitudinal, and behavioral consuption predesessors and antecedents and their effects on consumers and other stakeholders in the consumption experience

General competence
- competence in how to excange opinions and experiences with others with a background in the field
- insight into professional ethical issues

Course Description

Sensation - Perception - Pattern and Gestalt Theory - Social Judgment - Cognitive Dissonance - Psychological Reactance - Attribution - Attention - Consciousness - Information Processing - Decision Making - Memory - Learning - Habits - Judgment Heuristics - Attitude Development and Change - Personality - Motivation - Emotions - Mental Imagery - Cognitive Neuroscience - Advertising Psychology - Identity and Self-Image - Obsessive-Compulsive Behaviors - Consuption and Happiness

Teaching and Learning Methods

Lectures, exercises, readings.

Assessment Methods

Written examination, 4 hours.

Minor adjustments may occur during the academic year, subject to the decision of the Dean