Læringsutbytte

After this course the student will be able to:

• Develop a strategic plan designed specifically to host an event
• Identify critical tasks required to manage, conduct and evaluate an event
• Demonstrate ability to participate as a team member in a task critical to the success of the event
• Outline policies and procedures
• Create a timeline, conduct interviews, and give presentations to sponsors
• Contribute to the successful completion of an event

Innhold

• Festivals, events and the cultural experience
• Overview of events management
• Managing the arts, culture and leisure experience
• Events design and management
• Visitor management for events
• Service quality and managing your people
• Implications and use of information technology within event
• Marketing, revenue and retail operations
• Events and destination dynamics
• Marketing information for the events industry
• Merchandising and retail
• Event catering operations
• Principals and application in ticketing and reservation management
• Potential for revenue management
• Policies and strategies of art and leisure event management
• Politics, public policy and destination
• Economics and evaluation
• Strategic approach for the use of sponsorships in the events industry
• Risk and decision-making

Arbeids- og læringsformer

Lectures, guest speakers, case studies, interactive project, field study.

Vurderingsformer

Group project and presentation, 2 hours, 40% grade. Written final examination, 3 hours, 60% grade

Det tas forbehold om mindre justeringer i planen.