Marketing 6002
Innhold
The following topics will be covered:
- Marketing tasks
- Historical development
- Basic definitions and concepts
- Marketing leadership and strategical planning
- Buyer behaviour in the consumer and industrial markets (needs, wishes, requirements and demand)
- Segmentation, market analysis and prognoses
- Market strategies
- Product and brand name strategies
- Marketing of services and service quality
- Strategies for pricing, distribution and market communication
Vurderingsformer
Written examination, 4 hours.
Det tas forbehold om mindre justeringer i planen.
Publisert av / forfatter Kristin Midtbø <kristin.midtboSPAMFILTER@hit.no>, sist oppdatert av Ralph Ingemar Stålberg - 16.02.2013