International Marketing, bachelor

Target Group and Admission Requirements

This study programme is aimed at students who wish to pursue an economic/administrative education with particular emphasis on international marketing. The study will be well suited for those who hope to acquire posts in enterprises working in the international marketplace. The study programme may also be integrated with other study programmes in Norway and abroad.

Admission requirements for the study programme are general admission requirements or prior experiential learning.

Aim of the Programme

The study programme will provide students with a solid understanding of business administration, social economics, organisation subjects, language and marketing. Specialisation subjects will provide the students with insight into marketing in international environments, the basic requirements for international trade and intercultural understanding.

Further Education opportunities

Completion of the study programme qualifies graduates for advanced study programmes in Norway and abroad.

Curriculum and structure

Course Overview

Code	Course title	Credits	O/V *)	Credits pr. semester
				S1(A)	S2(V)	S3(A)	S4(V)	S5(A)	S6(V)
5500	Mathematics	10.00	O	10
5203	Marketing	10.00	O	10
5206	Logistics	5.00	O	5
5905	International Politics and Society	5.00	O	5
5909	International Business	5.00	O		5
5205	Business Strategy	5.00	O		5
5350	Business Law	5.00	O		5
5212	Organisation I	5.00	O		5
5600	Information Technology	10.00	O		10
5010	Business Financial Analysis and Accounts	10.00	O			10
5201	Organisation II	5.00	O			5
5204	Marketing Communication	5.00	O			5
5906	Project Management	5.00	O			5
5907	English	10.00	V			5	5
5901	Spanish	10.00	V			5	5
5310	Micro and Market Economy	5.00	O				5
5207	Distribution Channels	10.00	O				10
5553	Social Science Methods	5.00	O				5
5902	Intercultural Communication	10.00	O					10
5312	International Economics	5.00	O					5
5208	International Marketing	15.00	O					15
5209	Market Analysis and Project Work in International Marketing	20.00	V						20
5414	International Marketing - Work Experience	30.00	V						30
5972	Foreign Study, International Marketing	30.00	V						30
5211	Personnel Management and Organisation Development	10.00	V						10
5357	Labour Law	5.00	V						5
5951	Nordic-Baltic Perspectives	7.50	V						7.5
5979	Introduction to Development Studies	10.00	V						10
5950	International Project Work	5.00	V						5
5020	Business, Innovation and Cultural Diversity	5.00	V						5
5019	International Finance	10.00	V					10
5021	Sustainability Management	10.00	V						10
Total:				30	30	30	30	30	30

*) O - Mandatory course, V - Optional course

The 3-year study programme consists of 180 ECTS credits, which is divided into 30 ECTS credits per semester. Successful candidates will receive a Bachelor’s Degree in International Marketing.

The study programme consists of courses that are normally of one semester’s duration and comprise 3-5 hours of teaching per week.

Study trips involving pre- and follow-up work are an important and obligatory part of the study programme. Local study trips and a study trip abroad in the spring semester in the first and second years as well as a longer study trip abroad in the autumn semester in the third year are normally offered. Students must expect to pay part of the trip costs themselves.

Elective courses

The study programme offers suggestions for the choice of elective courses. Students may freely choose elective courses within the university college’s study programme; for a list of courses available, see also other study programmes at the university college. However, the study programme timetable and examination plan may restrict this choice. In some contexts, it will be important to make sure you choose the right elective courses in order to enable you to gain admission to other study programmes.

Students should note that the study programme is subject to change without notice.

Teaching and Learning Methods

Varied teaching and learning methods will be used in the courses which are included in the study programme, including: lectures, project work, group assignments, individual assignments and study trips. Traditional teaching methods may be supplemented by active use of e-mail, online learning and databased model tools.

Theory and Practical Training

The study programme has a theoretical basis, but emphasis will be given to using practical examples as far as possible in the teaching. In the last semester of the third year of study it will be possible to choose between a practical approach and a theoretical approach. Studies and practice in this semester may be carried out abroad.

Assessment Methods

Candidates’ knowledge of all the courses in the study programme will be evaluated. The university college will use a variety of assessment methods. The types of assessment used are explained in the individual course descriptions.

Minor adjustments may occur during the academic year, subject to the decision of the Dean

Curriculums, startup year 2008-2009